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Privacy Policy

Last Updated: September 25, 2026

Tochtli Cultural Wear (“Tochtli,” “we,” “us,” or “our”) respects your privacy and is committed to protecting the personal information you share with us.

This Privacy Policy explains how we collect, use, disclose, and protect personal information when you visit tochtliwear.com (the “Site”), make a purchase, create an account, contact us, sign up for marketing communications, or otherwise interact with our products and services (collectively, the “Services”).

By using our Services, you acknowledge the practices described in this Privacy Policy.

1. Personal Information We Collect

The personal information we collect depends on how you interact with our Services.

Information You Provide to Us

We may collect information that you provide directly to us, including:

  • Name

  • Email address

  • Telephone number

  • Billing address

  • Shipping address

  • Account information

  • Order information

  • Products purchased or returned

  • Messages and information submitted through contact forms

  • Newsletter and marketing preferences

  • Reviews, feedback, or other content you submit

  • Any other information you voluntarily provide to us

Order and Transaction Information

When you place an order, we may collect information relating to your transaction, including:

  • Products purchased

  • Order number

  • Purchase amount

  • Billing information

  • Shipping information

  • Order status

  • Shipping and delivery information

  • Returns, exchanges, and refunds

Payments are generally processed by third-party payment providers through our ecommerce platform. We do not necessarily receive or store your complete payment card number.

Device and Usage Information

When you browse our Site, certain information may be collected automatically, including:

  • Internet Protocol (IP) address

  • Browser type

  • Device type

  • Operating system

  • Approximate geographic location

  • Pages viewed

  • Products viewed

  • Referring website or source

  • Date and time of visits

  • Shopping-cart activity

  • Interactions with the Site

  • Cookie identifiers and similar technologies

We may use cookies, pixels, local storage, analytics tools, and similar technologies to collect this information.

2. How We Use Personal Information

We may use personal information for purposes including:

Providing Our Services

We use information to:

  • Process and fulfill orders

  • Process payments

  • Arrange shipping and delivery

  • Provide order updates

  • Process returns, exchanges, and refunds

  • Maintain customer accounts

  • Respond to customer-service requests

Communicating With You

We may use your information to:

  • Respond to questions or messages

  • Provide order and shipping notifications

  • Send information concerning your account

  • Notify you about changes to our Services, policies, or terms

Marketing

With your consent where required, we may use your contact information to send:

  • Product announcements

  • New releases

  • Promotions

  • Events

  • Newsletters

  • Other marketing communications

You may unsubscribe from marketing emails at any time using the unsubscribe link contained in our emails.

Even if you unsubscribe from marketing communications, we may continue sending transactional or service-related messages, such as order confirmations or shipping notifications.

Improving Our Website and Business

We may use information to:

  • Understand how visitors use our Site

  • Measure website performance

  • Improve our products and Services

  • Analyze purchasing trends

  • Improve the customer experience

  • Troubleshoot technical problems

  • Develop new functionality

Security and Fraud Prevention

We may process information to:

  • Detect fraudulent transactions

  • Prevent unauthorized access

  • Protect our customers

  • Protect our business

  • Investigate suspicious activity

  • Maintain the security and integrity of our Services

Legal and Compliance Purposes

We may use personal information when reasonably necessary to:

  • Comply with applicable law

  • Respond to lawful government requests

  • Enforce our agreements or policies

  • Resolve disputes

  • Protect our legal rights

  • Establish, exercise, or defend legal claims

3. Shopify

Our online store is hosted through Shopify.

Shopify provides the ecommerce platform that allows us to offer our products and Services to you.

When you interact with our store, Shopify may process personal information on our behalf or for its own purposes depending on the particular Shopify service involved.

Information processed through Shopify may include:

  • Contact information

  • Account information

  • Device information

  • Shopping and browsing activity

  • Order information

  • Billing and shipping information

  • Transaction information

  • Payment-related information

Shopify maintains its own privacy practices and policies regarding the information it processes.

4. Payment Providers

Payments may be processed through Shopify Payments or other third-party payment processors.

These providers may collect information necessary to process your payment, such as:

  • Payment card information

  • Billing address

  • Transaction information

  • Fraud-prevention information

Payment providers process your information according to their own privacy policies and security practices.

Tochtli does not generally store your complete credit-card number on its own systems.

5. How We Disclose Personal Information

We may disclose personal information to third parties when reasonably necessary to operate our business.

These parties may include:

Ecommerce and Technology Providers

Including providers that assist us with:

  • Website hosting

  • Ecommerce services

  • Cloud infrastructure

  • Customer accounts

  • Website functionality

  • Security

Payment Processors

We may disclose information necessary to process transactions and prevent fraud.

Shipping and Fulfillment Providers

We may provide information such as your name, shipping address, telephone number, email address, and order information to carriers and fulfillment providers in order to deliver your order.

These providers may include postal services and private shipping carriers.

Email and Communications Providers

We may use third-party services to send:

  • Order confirmations

  • Shipping updates

  • Customer-service messages

  • Newsletters

  • Marketing communications

These providers may process your email address and related information on our behalf.

Analytics Providers

We may use analytics services to better understand website traffic and customer interactions.

Analytics providers may collect information such as:

  • IP address

  • Browser information

  • Device information

  • Pages visited

  • Referral source

  • Site interactions

Advertising and Social Media Platforms

If we use advertising or social-media technologies, certain information about your interaction with our Site may be provided to advertising or social-media platforms.

This can include information collected through pixels, cookies, and similar technologies.

Depending on applicable law, you may have the ability to opt out of certain advertising or data-sharing practices.

Professional Advisers

We may disclose information to accountants, lawyers, insurers, consultants, and other professional advisers when reasonably necessary.

Government and Legal Authorities

We may disclose personal information when required by law, legal process, court order, subpoena, or a valid government request.

We may also disclose information where reasonably necessary to protect our rights, customers, employees, property, or the public.

Business Transfers

If Tochtli is involved in a merger, acquisition, financing, restructuring, sale of assets, or similar business transaction, personal information may be transferred as part of that transaction where permitted by law.

6. Cookies and Similar Technologies

We and our service providers may use cookies, pixels, tags, local storage, and similar technologies.

Cookies are small pieces of data stored on your device that can help websites function and remember information about your visit.

We may use cookies for purposes including:

Essential Cookies

These cookies help provide basic Site functionality, including:

  • Shopping carts

  • Checkout

  • Account login

  • Security

  • Fraud prevention

  • Website preferences

Analytics Cookies

These technologies help us understand how visitors use our Site and allow us to measure and improve performance.

Advertising Cookies

If advertising services are enabled, cookies or similar technologies may be used to measure advertisements, understand customer interactions, or provide more relevant advertising.

Your Choices

Depending on your location and applicable law, you may be able to manage certain cookie and privacy preferences using our Site's privacy controls or through your browser settings.

Disabling certain cookies may affect the functionality of the Site.

7. Do Not Track Signals

Some internet browsers provide a “Do Not Track” or similar privacy signal.

Because there is not one universally accepted standard governing all Do Not Track signals, our Site may not respond to every browser-based Do Not Track request.

Where applicable law requires us to recognize legally valid browser-based opt-out preference signals, we will process those signals as required.

8. Data Retention

We retain personal information for as long as reasonably necessary for the purposes described in this Privacy Policy.

The length of time we retain information may depend on:

  • How long we maintain a relationship with you

  • Whether you maintain an account

  • Order and transaction history

  • Tax and accounting requirements

  • Fraud-prevention requirements

  • Legal obligations

  • Potential disputes or legal claims

  • Security and backup requirements

We may retain transaction records for longer periods where necessary to satisfy legal, accounting, tax, or regulatory requirements.

9. Security

We use reasonable administrative, technical, and organizational safeguards designed to protect personal information.

However, no website, database, online transmission, or electronic storage method can be guaranteed to be completely secure.

You are responsible for maintaining the confidentiality of any account credentials associated with your account.

If you believe your account or information has been compromised, please contact us promptly.

10. Your Privacy Choices

Depending on your location and applicable law, you may have certain rights regarding your personal information.

These rights may include the ability to:

  • Request access to personal information we maintain about you

  • Request correction of inaccurate information

  • Request deletion of certain personal information

  • Withdraw consent where processing is based on consent

  • Opt out of marketing communications

  • Request information regarding certain disclosures

  • Exercise other privacy rights provided by applicable law

Some rights are subject to limitations or exceptions.

We may need to verify your identity before completing certain requests.

To submit a privacy request, contact us using the information provided in the Contact Us section below.

11. California Residents

California residents may have additional privacy rights under applicable California laws.

California Online Privacy Protection Act

California law requires certain commercial websites that collect personally identifiable information from California consumers to disclose their privacy practices.

This Privacy Policy describes the categories of personal information we collect, how we use it, and categories of third parties with whom information may be disclosed.

California Consumer Privacy Laws

If Tochtli becomes subject to the California Consumer Privacy Act (“CCPA”), as amended by the California Privacy Rights Act (“CPRA”), eligible California residents may have additional rights, including rights to:

  • Know what personal information is collected

  • Know how personal information is used and disclosed

  • Request access to certain personal information

  • Request correction of inaccurate personal information

  • Request deletion of certain personal information

  • Opt out of certain sales or sharing of personal information

  • Limit certain uses of sensitive personal information where applicable

  • Not receive discriminatory treatment for exercising applicable privacy rights

Not every California privacy law or right applies to every business.

Where these laws apply to Tochtli, we will honor applicable verified requests as required by law.

12. Sale or Sharing of Personal Information

We do not sell personal information for money in the ordinary sense of the word.

Certain advertising or analytics technologies, if enabled on our Site, may constitute “sharing,” “sale,” targeted advertising, or similar activity under some privacy laws even where no money is exchanged.

Where required by applicable law, we provide mechanisms allowing eligible users to opt out of such processing.

13. Marketing Communications

If you subscribe to our mailing list, we may send you promotional emails relating to Tochtli products, events, announcements, or other updates.

You can unsubscribe at any time by clicking the unsubscribe link included in our marketing emails.

You may also contact us directly to request removal from marketing communications.

Your marketing preferences do not affect communications necessary to complete transactions or administer your account.

14. Children's Privacy

Our Site is intended for a general audience and is not directed toward children under 13.

We do not knowingly collect personal information directly from children under 13 without legally required parental consent.

Although we may sell products designed for children, purchases should be completed by a parent, guardian, or other adult.

If you believe a child under 13 has provided personal information directly to us without appropriate authorization, please contact us so we can investigate and take appropriate action.

15. International Visitors

Our Services may be accessed from countries outside the United States.

If you access our Services from another country, your personal information may be processed or stored in the United States, Canada, or other jurisdictions in which Shopify or our service providers operate.

Privacy and data-protection laws in those jurisdictions may differ from the laws in your country.

Where required, we will process international personal information using appropriate legal mechanisms.

If you are located in a jurisdiction providing additional privacy rights, you may contact us to exercise those rights.

16. Third-Party Websites and Services

Our Site may contain links to websites, social-media platforms, payment providers, or other services operated by third parties.

We are not responsible for the privacy practices, security, content, or policies of third-party websites or services.

We encourage you to review the privacy policies of any third-party services you use.

17. Social Media

If you interact with Tochtli through social-media platforms such as Instagram, Facebook, TikTok, YouTube, or other services, those platforms may collect information about your interaction according to their own privacy policies.

Information you choose to make publicly available through social-media platforms may be visible to us and others.

18. Changes to This Privacy Policy

We may update this Privacy Policy periodically to reflect changes to:

  • Our business practices

  • Our Services

  • Technology

  • Legal requirements

  • Regulatory requirements

When we make changes, we will update the “Last Updated” date at the top of this Privacy Policy.

If required by law, we may provide additional notice regarding material changes.

We encourage you to review this Privacy Policy periodically.

19. Contact Us

If you have questions about this Privacy Policy, would like to exercise a privacy right, or have concerns regarding your personal information, please contact:

Tochtli Cultural Wear
San Jose, California, United States

Email: support@tochtliwear.com

Website: tochtliwear.com

Please include enough information for us to understand and respond to your request.

For privacy-related requests, we may ask you to verify your identity before processing the request.